VoterIQ

End-to-end political CRM

Win your constituency with your own data.

The latest voter list, every past result, your family mappings, your grievance tickets and your leaders' work — one system, down to the booth. Built for Indian constituencies, and built to survive delimitation.

Darsi (Assembly) · Prakasam · Results Analysis Sample data

Data

Voter List

Voter Analysis

Results Analysis

Duplicate Voters

Field

Beneficiary

Campaign Planner

Visit Prep

Village strength · 2024 Assembly

Every village classified from real booth results, and checked against the MP vote

Strong villages63
Swing villages41
Weak villages38
Net margin+6,412
PartVillageStatusMLAMPSwing
018Darsi (Ward 4)Strong61.2%57.8%+9.4
074DonakondaSwing49.6%44.1%+2.1
129KuricheduSwing47.3%51.9%−3.6
156MundlamuruWeak38.4%42.7%−7.2
201TalluruStrong58.9%55.2%+5.8

The problem

Your seat has 280 booths. Most teams can name thirty.

The information already exists. It sits in a three-thousand-page PDF, in a result sheet nobody opened after counting day, and in the heads of four people who are always travelling.

The roll is unreadable

Three lakh voters across hundreds of parts, published as scanned pages. Nobody has read it end to end.

Results die after counting

You know you lost by nine thousand. You don't know which forty booths gave it away, or whether they moved together.

Grievances vanish

A request arrives on WhatsApp, someone promises something, and six months later nobody can say who asked or whether it was done.

Tours repeat themselves

The comfortable villages get visited again. The ones that quietly slipped away get skipped.

What's inside

From the roll to the follow-up call

01 — Voter List & Voter Analysis

The roll, readable at last — and mapped into families

Load the latest voter list and search it by name, house, part or village. Then do the family mapping once — households linked together — and every revision after that slots new enrolments into the mapping you already built.

  • Generation-wise view — first-time voters through seniors, village by village
  • Family mapping, so you campaign to a household, not a name
  • One-time setup — new voters keep flowing into the same structure
Voter Analysis · Darsi mandal · Part 018Sample data
Voters1,284
Families371
Mapped96%
New 202647

Generation-wise

18–25
26–35
36–45
46–60
60+

Family · H.No 4-71

K. Venkateswarlu58 · M
K. Lakshmi Devi54 · F
K. Ramesh31 · M
K. Sirisha27 · F
K. Divya19 · new
Results Analysis · Darsi · 2019 vs 2024Sample data

Party-wise vote share

Party A
51.8%
Party B
40.6%
Party C
4.9%
Others
2.7%

Booth-level swing vs 2019

PartVillageSwingVotes
018Darsi Ward 4+9.4+1,208
201Talluru+5.8+964
074Donakonda+2.1+731
129Kurichedu−3.6−502
156Mundlamuru−7.2−688

02 — Results Analysis

Strong, weak and swing — named village by village

Every past election loaded at part level, party by party. VoterIQ classifies each village as strong, weak or swing from real booth results — and shows you where the Assembly vote and the MP vote disagree, which is usually where the seat is won.

  • Booth-level comparison against the previous election
  • Assembly result read against the MP result on the same booths
  • Ranked contribution to margin — the booths that decided it

03 — Beneficiary & Work Tracking

Every request tracked, every village counted

A request reaches your office and becomes a ticket — linked to the real voter on the roll, with who referred it and what was promised. It moves through the approvals your office defines, gets executed, and gets closed.

  • Approval rules you set — small requests never reach the leader
  • Work tracking per leader — who is closing, who is sitting on things
  • Village-level tracking — where requests come from, and where you have not been
Beneficiary · Village activitySample data
Open218
Closed 90d1,047
Avg close11d
Silent villages23
VillageRequestsClosedLast visit
Darsi (Ward 4)18491%6 days
Donakonda13784%19 days
Kurichedu9662%41 days
Mundlamuru450%Never
Talluru7188%12 days
Campaign Planner · SuggestionsSample data

Mundlamuru mandal · 6 villages flagged

Mundlamuru

Lost 7.2% since 2019 · never visited · 3 open grievances

Urgent

Kurichedu

Swing village · 38% of grievances open · 41 days since visit

High

Donakonda

MLA vote 5.5 points above MP vote · no leader mapped

Watch
Visit Prep · Thursday tour

Mundlamuru mandal — 3 villages selected

Briefing pack: local leaders, last result, open grievances, new voters, family heads

Generate pack

04 — Campaign Planner & Visit Prep

What to visit, and why to visit

Campaign Planner reads your own data and names the villages that need you, mandal by mandal — and every suggestion carries its reason. Visit Prep turns a selection into a briefing you can read in the car.

  • Village-wise suggestions, grouped under their mandal
  • Never a bare list — thin margin, turnout drop, no leader, open grievances
  • Multi-select villages into one tour and generate the pack

Leaders & influencers

Map the people who actually move votes in each village, assign them work, and link every grievance back to whoever brought it in.

Duplicate voters

Find the same voter repeated across parts anywhere in your area, at any level you're allowed to run it. Export before the revision, not after.

Master data

Your geography, your election years, your own nicknames for part numbers — all editable, with double confirmation on anything destructive.

Scoped access

A mandal in-charge sees his mandal. The office sees the constituency. You decide, per person, down to the village.

How it works

Set it up once. Then just use it.

1

We load the latest voter list

Send us the published roll for your constituency. Every part is parsed into structured records — names, ages, gender, house numbers, relations.

2

One-time family mapping

Households get linked and parts get their real village and mandal names — plus your own local nicknames. You do this once.

3

Past results go in

Booth-level Assembly and Parliament results are layered on the same geography, so swing, strength and margin are computed on real ground.

4

Your team works, and it keeps up

Each person gets an account scoped to what they should see. At every revision, newly enrolled voters flow into the mapping you already built.

Who can use it

Built for the people who answer for the seat

Psephologists

Booth-level data in a structure you can actually model on, instead of scraping PDFs for three weeks before the real work starts.

MLA & MP aspirants

Start knowing which booths are winnable, which are gone, and which forty decide it — before you spend a rupee on the campaign.

Local body candidates

Ward and panchayat contests are won on a few hundred votes. At that size, knowing every family by name is not ambition — it's achievable.

Political analysts

Compare seats, track drift between elections, and back an argument with booth-level evidence rather than a feeling about a district.

Packages

Three packages. One conversation.

Pricing depends on how many constituencies you're running and how much of the work you want us to do. Tell us the seat and we'll quote it.

Basic

The data foundation — know your constituency before you do anything else.

  • Voter list, loaded and searchable
  • Voter analysis — generation-wise, family mapping
  • Results analysis — strong, weak and swing villages
  • Election comparison — booth level, across years and against the MP vote
Contact us
Most chosen

Advanced

For an office that is running, not just studying — daily grievance work and planned tours.

  • Everything in Basic
  • Beneficiary tracking — tickets, approvals, work tracking per leader
  • Campaign Planner & Visit Prep
  • Village-level request and visit tracking
Contact us

Supreme

For a serious contest — the full platform, plus our team working the campaign with you.

  • Everything in Advanced
  • Complete implementation by our team
  • Psephology support — we work as your analysts
  • Campaign strategy planning, built with you
Contact us

Support & implementation

You don't need a data team. We are one.

Most offices don't have someone who can run this. That's fine — we do it with you. We're not handing over a login and wishing you luck.

Full implementation

We set the entire system up on your constituency — roll loaded, parts mapped, results layered, users created.

Psephology & strategy

If your team doesn't have the expertise, ours works alongside you as psephologists and political strategists — not just as a software vendor.

Campaign strategy built with you

We help you turn what the data says into a plan — which villages, in what order, with which leaders, saying what.

24×7 support

Campaigns don't keep office hours. If something breaks at eleven at night before a tour, someone picks up.

Privacy & security

Your constituency's data belongs to you alone

This is the part we take most seriously. Nothing is pooled between offices, nothing is compared across customers, and nobody at our end goes browsing your data. Read the full privacy policy.

Scope enforced on the server

A user restricted to one mandal cannot reach another's data by any route, including exports.

Permissions per person, per module

View, edit or nothing at all — set individually for each part of the platform.

A full audit trail

Who created it, who changed it, who approved it, when. On every record in the system.

One office, one island

Customers are separated at the data layer. Your opponent using the same platform sees nothing of yours, ever.

Coming soon

What we're building next

We'd rather tell you what isn't built yet than let you discover it after signing.

Your own surveys

Run field surveys on the same geography and read them against the roll and past results. Stop taking a third party's word for your own constituency.

Android & iOS apps

The full portal in your pocket — tickets raised from the field, briefings read on the road, no laptop needed.

Questions

Frequently asked

What exactly is VoterIQ?

VoterIQ is an end-to-end political CRM for Indian constituencies. It loads the published electoral roll and past booth-level results for your seat, maps parts to real villages and households, and gives your office one place to run voter analysis, grievance tickets, leader assignments and campaign planning — all at booth level rather than constituency averages.

Where does the voter data come from?

From the electoral roll published by the Election Commission of India for your constituency, which you provide. We parse it into structured records. VoterIQ does not sell, supply or resell voter data, and is not affiliated with the Election Commission of India.

What is family mapping, and do I have to do it every year?

Family mapping links individual voters into households, so you can campaign to a family rather than a list of names. You do it once. At every subsequent roll revision, newly enrolled voters flow into the mapping you already built — you are only ever handling the new additions.

What happens when delimitation changes the part numbers?

Most systems key their records to the part number and break when the Commission republishes. VoterIQ ties voters, households, grievances and results to identities that survive the change, and walks the mapping chain when you compare years — so your 2019 data still speaks to your 2029 data after boundaries are redrawn or parts are shuffled.

Can my opponent see my data if they also use VoterIQ?

No. Customers are separated at the data layer, and every user account is scoped to the geography it was given — enforced on the server, including on exports. Nothing is pooled or compared across offices.

We don't have anyone technical in the office. Can we still use it?

Yes. On the Supreme package our team sets the whole system up on your constituency and then works alongside you as psephologists and political strategists. Support is available 24×7 on every package.

Does it work for local body elections?

Yes. Ward and panchayat contests are decided by a few hundred votes, which is exactly the scale at which household-level detail pays off most.

How much does it cost?

Pricing depends on how many constituencies you're running and how much of the work you want our team to do. There are three packages — Basic, Advanced and Supreme. Tell us the seat and we'll quote it.